The Challenge

Since the announcement of Singapore’s Phase 2, malls and retailers have been slowly reopening and adapting their businesses to the new normal of a pandemic-hit society and economy. Given that Mall Group, Far East Malls, just recently launched their new website www.fareastmalls.com.sg, our team was roped in to pitch for — and was subsequently awarded — the project of developing content articles for this new website.

The Solution

With over 10 different topic angles, and multiple adaptations to fit the personality, style and tenant mix of each of its malls, we researched, conceptualised and wrote a total of 28 articles for the Group. This included titles such as Rediscover Retail in a Different Light, Explore Japan and Quick & Tasty Lunch Spots Near You to Get Fit, Get Fab, Ideas for Date Night, Insta Hacks, Tips on Child Learning and more.

The Results

As a result, other divisions under the Group have also come back to us to develop more content pieces for their other retail properties.

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