The Challenge

Italian kitchen appliance brand, Bertazzoni, was looking to launch their new range of ovens, hoods and hobs. However, with the three different product series embodying their own distinct look and feel, there was a need to balance meeting the needs of different target groups, lifestyles, and homes - all within a single launch campaign.

The Solution

Based on the unique selling points of the brand - aesthetics and quality craftsmanship, we conceptualised a campaign that sold the products as highly desirable while highlighting these features.

Leveraging the current climate of an aesthetic-driven culture where things #ForTheGram are emphasised, we called attention to the “insta-worthiness” of the brand through product close-ups and lifestyle shots showcasing the products within awe-inspiring kitchen interiors.

With three campaign videos (each featuring a different product series), a product catalogue, ad banners and a promotional microsite, the messaging served to further spotlight the qualities of versatility and precision of Bertazzoni products - #GramForGram.