About Us

About Us



Jeffrey Lim
Founder & Managing Director

With more than 15 years of experience in branding, marketing, strategy and leading the charge to help brands and organisations transform in this new digital era, Jeffrey founded 8traordinary to provide the most effective and relevant approach to the industry. Having won multiple creative, digital, social media, branding and content agency awards, he now brings in the mix of Design Thinking (Human Centred Design) to make brands extraordinary in this cluttered space. Jeffrey also serves as a Marketing Communication Advisor to the Singapore Red Cross, Consultant & Lecturer at Ngee Ann Polytechnic as well as Module Consultant for SIM Global Education. He is part of the Hyper Island alumni, having graduated with a Master of Arts in Digital Management.



Devaprakash Giretheren
Head of Tech

As Head of Tech, Devaprakash leads 8traordinary’s Technology capability across the agency’s regional network. In this connected era, Technology plays an important role in our work with clients, infused into business consulting and transformation strategy, product and service development, and communications and campaigns. Devaprakash oversees a regional team of developers and technologists, and works closely with them to deliver various initiatives. He has more than 10 years of experience in development, technology, project management and also in the AGILE Methodology.

Not every individual is born the same.
Neither is every company created the same.
Mediocrity is a choice. Excellence, too, is a choice.

8traordinary was founded because of this – the choice to be exceptional. To make the decision to be extraordinary in our approaches, our ideas and our executions.

Our philosophy is about uncovering the Whys, conceptualising the specific Hows, to executing the Whats — the 8traordinary way. Each of us brings something special to the world. It’s the combination of our unique genetics, backgrounds and experiences that provides each of us a unique perspective. 8traordinary is about bringing together these brands and individuals with their own unique perspectives to create magic. We are in the business of making something simpler, yet better. We aspire to solve problems to make our clients better, their brands better, and ourselves better. Join our tribe – either be part of our team or be our client. Life’s too short to do average work. The world needs us to be different. Let’s create 8traordinary experiences and share them.

Let’s be 8traordinary.

Our Capabilities

& Website
& Marketing

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