The Challenge

With over 700,000 hotels and resorts worldwide, the biggest challenge in hotel marketing has to be competition. How can JEN stand out from the sea of accommodation businesses, not to mention alternative home rentals like Airbnb?

The Solution

JEN embodies a new vision for Asian hospitality that has evolved with the Shangri-La Group over the last 50 years. Beyond hotels, JEN is a platform of experiences, talents and solutions for the modern traveler and local communities.

Building upon 4 pillars - #JENSociety, #JENActive, #JENEats, and #JENStay, the Asian hospitality is seamlessly mirrored online with authentic social media content, creatives, and campaigns that are supported with strategic media buy, influencer marketing, and emerging tech such as augmented-reality filters.

01. Homepage layout
02. Collections Overview
03. Collections Details

The Results

In our first year with JEN, we grew their Instagram account from 12,678 followers to a total of 100,130 followers!