The Challenge

Taking over PoMo at Selegie Road, this new retail and entertainment concept by Gaw Capital, was looking to rebrand and reposition itself as the place to gather and forge meaningful connections among the young and young at heart - namely the Millennials and Gen Zs.

The Solution

Upon winning the pitch and securing the appointment, we have since helped the brand solidify its positioning and messaging, develop a brand guide and visual identity, build its website and eDM base, create content for its socials and OOH ads, and conceptualised campaigns and events such as its official launch in February 2022, as well as the recent Mobile Legends Bang Bang Premier League Singapore Season 3 together with Singtel.

The Results

Since its launch, GR.iD’s Instagram page has grown to 2,000 followers and counting, with more than 1.7 million in reach, 26,000 in engagements and 16 million in reach from press & media coverage.