The Challenge

As a home-grown brand that was facing increasing market competition, Suu Balm approached us to help them solidify and articulate their brand story as well as USPs, in a way that speaks to their target audience not just at a functional level, but emotionally as well.

The Solution

As part of the rebranding exercise, we delved into the brand’s story and origins, conducted market research, surveyed consumers, identified pain points and solidified the brand positioning (brand persona, values, benefits, manifesto, tagline, messaging, etc). This led us to conceptualise the brand message “I can be me again” to storytell the emotional benefits that a Suu Balm consumer can experience. To illustrate how these can be communicated and applied across the brand’s different touch points in a consistent manner, we developed a brand guide with over 50 pages and more than 30 pieces of mock-up content ranging from social media posts, brochures, OOH ads and web banners, to eDMs, video lock-ups and POSM.

The Results

The Suu Balm team was very pleased with the final deliverables and have since applied them to their collaterals. They have also reached out to us to explore another branding exercise for their other associated brands.