The Challenge

Given Toshiba Aircon Singapore’s latest product, Toshiba YouMe 2.0, which boasts an add-on Smart Wi-Fi feature that allows users to connect their aircons to the Toshiba Home AC Control app, the objective was to conceptualise a launch campaign that could highlight these features and generate awareness.

The Solution

As part of the campaign, we scripted, shot and produced a 3-part YouTube video in 4K and ran ads on Facebook, Instagram and YouTube. We also designed the product catalogue for Toshiba YouMe 2.0 and refreshed the brand’s creatives for its social media platforms.

The Results

As of December 2021, Toshiba’s Facebook page grew from 30 Page Likes at the time we came on board, to a total of 10,436 Page Likes!