A Global Technology, Defence & Engineering Powerhouse
HOW CAN A TECHNOLOGY AND INNOVATION BRAND STAND OUT?
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Client
ST Engineering
Services
The Big Ask
With ST Engineering’s diverse business units spanning aerospace, smart city, digital solutions and more, the challenge lay in how to sustain audience interest and brand recall across all its offerings within local and global markets, so as to increase engagement with related topics.
Rethinking the Approach
We devised a far-reaching content strategy that highlighted the brand’s expertise and position as a thought leader. This included restructuring the content pillars, and creating web publications for a specialised innovation showcase. Additionally, we supported the brand during its push for the Singapore Airshow 2024 and provided consultancy on internal communications workflow.
Achieving the Extraordinary
Driving a cohesive, well-researched content strategy enabled us to produce over 30 content pieces in different formats, including brand guides and articles. The results spoke for themselves, as our 6-month retainer with ST Engineering extended beyond a year-long collaboration.
