Sustainability Made Simple
HOW TO MAKE GREEN ENERGY IRRESISTIBLE?
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Client
Keppel Electric
Services
The Big Ask
With the local energy sector dominated by major players, Keppel Electric needed to carve out a unique identity in the open market and increase its top-of-mind presence on social media.
Rethinking the Approach
We capitalised on the global push for sustainability by highlighting Keppel Electric’s renewable energy solutions. Using a fresh creative direction featuring green imagery and neutral tones, we paired it with sustainability content, tips and lifestyle hacks.
Achieving the Extraordinary
Our refreshed strategic direction produced content that resonated with the audience, triggering increased engagement and positioned the brand uniquely - setting it apart from competitors who primarily focused on products and deals.
Across various digital touchpoints
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INCREASE IN FACEBOOK FOLLOWERS
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INCREASE IN INSTAGRAM FOLLOWERS
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SUSTAINABILITY WORKSHOP AND EVENTS
WHAT KEPPEL ELECTRIC HAS TO SAY
