8traordinary - Creative Digital Agency

Own your space. Your own space.

WHY IS BRAND IDENTITY SO IMPORTANT?

Client

SingHaiyi

Services

The Big Ask

With two other properties launching nearby, SingHaiyi (formerly CEL Development) needed a branding and creative partner to help differentiate their new project, ‘Sora’, and establish a unique identity that would capture the attention of potential buyers.

Rethinking the Approach

We zoomed in on the property’s key selling points, such as its 300m frontage of unblocked Jurong Lake Garden views and prime location within the emerging Jurong Lake District, an area set to become a successful commercial hub.

Achieving the Extraordinary

We steered the creative process from concept to launch, produced in English and Mandarin—from Sora’s name and logo, to the full suite of branding assets: website, brochures, hoardings, billboards, digital ads and a brand video. The result? A striking brand identity that resonated with the market, earning the satisfaction of both our client and their stakeholders.

THE VAST SKY IS FULL OF POSSIBILITIES, JUST LIKE ITS NAMESAKE ‘SORA’ - INSPIRED BY JAPANESE DESIGN PRINCIPLES BUILT ON ZEN PHILOSOPHY.

WE CREATED A POWERFUL BRAND
TAGLINE, INVITING READERS TO
REIMAGINE THEIR OWN LIVING SPACES:
OWN YOUR SPACE. YOUR OWN SPACE.

WHAT SINGHAIYI HAS TO SAY

“Working with 8traordinary was fantastic. The team was patient, accommodating, and always did their best to meet our requirements and requests. Even when we had different perspectives on creative ideas and deliverables, they continued striving to achieve the best outcomes for us. We are very appreciative of our partnership with 8traordinary.”

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