I Can Be Me Again
WHY IS EMPATHY STILL CRUCIAL FOR SUCCESSFUL MARKETING?
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Client
Suu Balm
Services
The Big Ask
Suu Balm needed to differentiate itself from competitors with a strong brand positioning that could help to strengthen its market strategy.
Rethinking the Approach
By diving into the brand’s origin story, consumer surveys and market research, we conceptualised the powerful message ‘I can be me again’ - capturing the emotional relief and confidence Suu Balm brings to its users, beyond just its functional benefits.
Achieving the Extraordinary
Integrating this refreshed brand identity across marketing channels yielded outcomes that surpassed both ours and our client’s expectations.
WE CREATED A COMPREHENSIVE 50-PAGE BRAND GUIDE, WHICH WAS APPLIED TO OVER 30 DIFFERENT TOUCHPOINTS AND COLLATERAL, INCLUDING EDMS, OOH MEDIA, WEB BANNERS AND POSM.
