Seasons of Love
HOW DO WE USE CONTENT TO EXCITE AND ENGAGE?
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Client
shopFarEast
Services
The Big Ask
In the wake of COVID-19, Far East Malls needed a digital approach for Chinese New Year to increase downloads and sign-ups on the shopFarEast mobile app, while simultaneously boosting foot traffic and spending at their malls.
Rethinking the Approach
We collaborated with key partners and influential voices in the community, publishing online media editorials on The Smart Local and Eatbook platforms, and focusing on digital content and programmatic ads. Our comprehensive digital and social strategy aligned with the campaign’s goal of maximising engagement and mall visits.
Achieving the Extraordinary
Executed at the right time with the right strategy, the campaign successfully drove up app engagement, acquisition and physical footfall in a post-pandemic economy.
Across various digital touchpoints
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IMPRESSIONS
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LINKS CLICKED
