The Big Ask

To redefine Millenia Walk as more than just a place to shop, but a destination where visitors can immerse themselves in a one-of-a-kind experience.

Rethinking the Approach

Introducing a bold new identity for Millenia Walk, we reimagined key content ideas, in addition to organising O2O campaigns and experiential activations to amplify the mall’s offerings, showcase its personality and create conversations from the ground up.

Achieving the Extraordinary

Our campaign went beyond aesthetic appeal to incorporate new experiences, designed to rekindle the imagination of audiences from all walks of life. This led to the brand becoming one of the fastest-growing malls on social media* - in just one year.

*Source: Emplifi (Previously Socialbakers)