Life Isn’t Meant to Be Square
Client
Shangri-La
Services
With travel restrictions lifted and borders reopened, Shangri-La needed to generate global buzz for its new e-commerce store ‘Shangri-La Boutique’ and its newly rebranded loyalty programme - ‘Shangri-La Circle’.
We collaborated with key opinion leaders and content creators all around the world as part of the launch campaigns to amplify the new offerings - bringing awareness to a travel-deprived audience, through a range of creative assets across web, app and social media.
By customising the best content strategy aligned with Shangri-La’s business goals, we were delighted to exceed our targets in just four months, coming back stronger than ever!
Across various digital touchpoints