Live New Asia
Client
Hotel JEN
Services
In a market saturated with over 700,000 hotels and resorts worldwide, JEN needed a strategy to differentiate itself from traditional competitors and alternative accommodation options.
We drew upon JEN’s evolving vision of modern Asian hospitality to create a seamless online presence. By crafting authentic community-driven content, running engaging social campaigns and incorporating innovative elements like influencer marketing and AR filters, we brought JEN’s vibrant cultural experiences to life across digital platforms.
With a fresh, modern visual identity, we built on the excitement of hospitality in a new era. The first year alone marked a significant milestone, as we made great leaps in the brand’s digital footprint and engagement.
In our first year, our Instagram following grew 8X to