One Escapade, Countless Experiences
HOW CAN WE CREATE HAPPY MEMORIES AND MOMENTS IN DESTINATION MARKETING?
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Client
Mount Faber Leisure Group
Services
The Big Ask
Mount Faber Leisure Group faced two key challenges: how to establish itself as a destination that both locals and tourists would visit regularly, and how to unify its attractions across Mount Faber Peak and Sentosa under one cohesive brand identity.
Rethinking the Approach
We crafted the concept of ‘La La Land’, presenting Mount Faber Leisure Group as Singapore’s own ‘happiest place on Earth’. Through vibrant visuals, engaging copy and experience-focused storytelling, we showcased everything from the scenic hilltops of Mount Faber to the attractions at Sentosa Beach, all connected by the iconic Singapore Cable Car.
Achieving the Extraordinary
By shifting the focus from products to guest experiences, we transformed Mount Faber Leisure Group into a must-visit destination, creating a seamless brand presence across Mount Faber Peak and Sentosa.
Across various digital touchpoints
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WHAT MOUNT FABER LEISURE GROUP HAS TO SAY
