8traordinary - Creative Digital Agency

Enter to Play

WHERE DOES THE FUTURE OF RETAIL AND PLAY COLLIDE?

Client

GR.iD

Services

The Big Ask

Following the takeover of PoMo at Selegie Road, GR.iD needed a complete rebrand to position itself as a dynamic destination and the place to be for the young generation.

Rethinking the Approach

Focusing on retailtainment strategies, we shaped GR.iD’s identity by solidifying its positioning, developing a brand guide and visual identity, and building its website and eDM base. Plus, we conceptualised and executed social content, OOH ads and GR.iD’s official launch event in 2022.

Achieving the Extraordinary

The key lies in growing meaningful connections with the young and young at heart - Millennials and Gen Zs. Since its launch, GR.iD has earned its place as a staple and cherished go-to venue for the young community in the vicinity.