The Big Ask

Following the brand refresh for the iconic Funan DigitaLife Mall, we were tasked to communicate this new identity through its various touchpoints and drum up excitement for the mall’s relaunch.

Rethinking the Approach

As the heart of Singapore’s Civic District, Funan 2.0 boasts a passion-led model built around interactive communities via six core themes - Tech, Craft, Play, Fit, Chic and Taste. By carefully curating the style of Funan’s content, we integrated them into the brand’s refreshed content pillars and on-ground activations, giving rise to its identity today.

Achieving the Extraordinary

Our passion-led retail strategy renewed the mall’s reputation as a creative intersection and catapulted Funan to one of the Top 3 fastest growing shopping malls in under 12 months*, charting consistent brand presence on the leaderboard ever since.

*Source: Emplifi (previously Socialbakers)