Rediscover Retail
HOW DID WE SPARK POST-PANDEMIC RETAIL REVIVAL?
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Client
Far East Malls
Services
The Big Ask
As Singapore’s malls reopened during Phase 2 of the pandemic recovery, Far East Malls needed to encourage and increase footfall again, starting with fresh content to complement the launch of their new website.
Rethinking the Approach
We researched, conceptualised and created 28 articles across 10 different themes, tailored to fit the tenant mix and vibe of each of their 13 Malls. Topics ranged from retail explorations like ‘Rediscover Retail in a Different Light’ to workout tips like ‘Get Fit, Get Fab’, ensuring diverse and engaging content for readers.
Achieving the Extraordinary
By tailoring our diverse topics to match the tenant mix of each of its malls, we succeeded in appealing to their respective target audiences, while ensuring client satisfaction with our relatable lifestyle pieces.
OUR CURATED LIFESTYLE ARTICLES HELPED TO REINTRODUCE THE ECLECTIC TENANT MIX OF FAR EAST MALLS TO POTENTIAL CUSTOMERS
