#GramForGram
CAN A HIGH-END BRAND CREATE A DOWN-TO-EARTH LAUNCH CAMPAIGN?
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Client
Bertazzoni
Services
The Big Ask
With three new and distinctly different product series, in terms of look and feel, we had to unify Bertazzoni’s latest lines of ovens, hobs and hoods in a single, cohesive campaign.
Rethinking the Approach
Riding the wave of an aesthetics-driven culture, we emphasised the ‘insta-worthiness’ of the appliances through stunning product close-ups and lifestyle imagery. We produced three sets of product videos, ad banners, a product catalogue and a promotional microsite, all highlighting the brand’s hallmark qualities of versatility and precision.
Achieving the Extraordinary
We created a unique and memorable campaign that exceeded our client’s expectations, as it showcased the brand’s premium yet understated appeal across its diverse product range.
Across various digital touchpoints
>0M
IMPRESSIONS
0
LINKS CLICKED
