The World’s Best Friend
WHAT’S OUR STRATEGY TO BREAK THROUGH THE NOISE?
![[object Object]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwvxwqdli%2Fproduction%2Fc881ad2b493913f85b22f105f59b7ef8232faed5-460x73.png&w=1080&q=75)
Client
Toshiba
Services
The Big Ask
As a new contender in the consumer air conditioning space, Toshiba needed to stand out in a category filled with competitors wielding bigger budgets and familiar names.
Rethinking the Approach
Centred around Toshiba’s YouMe air conditioner and its R32 refrigerant with low Global Warming Potential (GWP), the campaign showcased Toshiba’s eco-friendly benefits. Introducing ambassadors Tosh and Shiba, we injected a sense of fun and relevance, using the clever play on ‘Toshiba’ (Tosh + Shiba) to create a household name with personality.
Achieving the Extraordinary
In just six months, our cut-through awareness campaign triggered through-the-roof engagement rates. Following this success, we were engaged to script a 3-part YouTube video, design a product catalogue and refresh Toshiba’s social media creatives for its YouMe 2.0 rollout.
OUR TAGLINE COMBINED YOUME’S TWO-PRONGED STRATEGY AS EARTH’S BEST FRIEND AND YOUR BEST FRIEND.
Across various digital touchpoints
0%
GROWTH ON FACEBOOK
>0%
GROWTH ON INSTAGRAM
0M
GOOGLE DISPLAY BANNER IMPRESSIONS
0
MICROSITE PAGE VIEWS
0%
SALES INCREASE
WHAT TOSHIBA HAS TO SAY
