Social Media & VR Campaigns
HOW DO WE MARKET A COMMODITY?
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Client
PaperOne
Services
The Big Ask
Following its brand refresh, PaperOne approached us to help with rolling out its updated look and feel across social media in a fresh, impactful and engaging way.
Rethinking the Approach
We applied PaperOne’s new corporate identity in high-impact visuals and developed social media campaigns focusing on key sustainability initiatives, leveraging social platforms like IG, LinkedIn, WhatsApp, as well as FB live events. Additionally, users were able to explore the brand’s journey and products on desktop, mobile and Oculus VR - for a virtual gallery experience.
Achieving the Extraordinary
We connected with a diverse, global audience across multiple touchpoints, ensuring that every aspect of PaperOne was perfectly aligned with its new identity while reflecting the brand’s vision and initiatives.
WHEN THE PANDEMIC HIT, WE TOOK A PROACTIVE APPROACH IN SUSTAINING THE VISITORSHIP OF PAPERONE’S NEWLY OPENED GALLERY IN INDONESIA. THIS WAS DONE THROUGH CREATING A VIRTUAL 360-DEGREE GALLERY VIEWING EXPERIENCE.
Across various digital touchpoints
0%
INCREASE IN INSTAGRAM FOLLOWERS
0
LINKEDIN FOLLOWERS IN 2 MONTHS
>0M
REACH
>0M
ENGAGEMENTS
WHAT PAPERONE HAS TO SAY
