Web Interface & User Experience
HOW DID WE OPTIMISE THE DIGITAL PRESENCE OF A B2B BRAND?
![[object Object]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwvxwqdli%2Fproduction%2F8640fdfb3a0c986572472c2c23ae78e1a495e6aa-408x180.png&w=1080&q=75)
Client
PaperOne
Services
The Big Ask
PaperOne’s website needed a refresh, with a focus on making the site more user-friendly and aligned with current B2B practices.
Rethinking the Approach
In addition to updating product information and specifications, we implemented e-commerce functionality for PaperOne’s global market. We also optimised the backend architecture for search engines, ensuring long-term online visibility and sustainability.
Achieving the Extraordinary
The new and improved user experience increased PaperOne’s online presence, empowering the brand with user-centric and intuitive web experiences.
MAPPING OUT THE PAPERONE CUSTOMER JOURNEY WAS PIVOTAL TO HELPING US UNDERSTAND THEIR NEEDS AND EXPERIENCES BETTER.
WHAT PAPERONE HAS TO SAY
"The new website is easier to navigate and manage!"
