Of Artistic Elegance & Sophistication
HOW DOES A BRAND CRYSTALISE ITS IDENTITY ACROSS ITS TOUCHPOINTS?
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Client
DUO Galleria
Services
The Big Ask
DUO Galleria was looking to redefine the mall’s brand identity and rebuild its social media channels from scratch.
Rethinking the Approach
Inspired by its location in Bugis - a district known for all things arts and culture - on top of its award-winning architecture, we reimagined DUO Galleria as the go-to venue offering gourmet and lifestyle experiences for the sophisticated and discerning. Thus provided our motivation to partner with tenants and bring together a loyal brand community.
Achieving the Extraordinary
We built a strong new narrative that solidified the brand’s positioning and translated seamlessly into its social channels, website, eDMs and campaigns, driving cohesion across every touchpoint.
WE DEVISED A CONTENT STRATEGY THAT DROVE ENGAGEMENT BY SHOWCASING AND CELEBRATING DUO GALLERIA’S PREMIUM OFFERINGS.
In less than a year, we gained
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FACEBOOK PAGE LIKES
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INSTAGRAM FOLLOWERS
