The Power Of Location-Based Marketing

As the world becomes more digitalised, it is no surprise how clever and…


How Bad (Or No) Branding Can Hurt Your Business

Branding is an integral part of building and maintaining a business. One of the…


Marketing To Gen Z, The New Consumer On The Block

Generation Z or Gen Z has been dubbed the most powerful generation thus far.…


5 Influencer Marketing Mistakes Most Brands Make

Walk around anywhere and you’ll spot a dozen people glued to their phones,…


How To Leverage On TikTok Challenges

It has been awhile since a new kid on the social media block blew up this big.…


Social Media Is About Connection And Conversation

Today, we have social media to thank for easier and better communication with…


Snapchat: Is It Still A Thing?

Short-form videos, AR filters, stories that vanish within 24 hrs — no, we are…


The Rise Of Esports

League of Legends, Call of Duty, Fortnite, Overwatch, you name it. Yes,…


What Is New Retail?

The retail industry peaked during the 18th and 19th centuries, where physical…


Attention Is A Currency You Need To Earn

Imagine trying to have a conversation with someone and having them walk away…