Having worked on the website 5 years ago, our team is once again roped in to refresh PaperOne’s digital presence. The focus this round was on web usability, taking into account current best practices to make the B2B website user-friendly and relevant.
“Keeping pace with emerging trends will pay off in the long run as your website is the centerpiece of your brand’s digital presence.”
Apart from updating products & specifications, we also enabled the e-commerce functions for PaperOne’s global market. This is a crucial element, of which was decided after using customer journey mapping to visualise customers’ experiences, needs and processes.
In addition, work has been done on the website backend to build a sustainable architecture that is also optimised for the search engines.